Examining the Influence of Sustainable Agriculture in Food Systems on Consumer Decision-Making

This thesis explores consumer perceptions and behaviors concerning sustainable agriculture, with a focus on identifying key factors that influence individual attitudes and decision-making processes. Utilizing a dual approach comprising a comprehensive literature review and a survey-based methodology, the study delves into the depth of consumer awareness regarding sustainable agricultural practices. By juxtaposing survey findings with existing literature, the research unveils noteworthy correlations and insights. The study reveals a discernible uptrend in consumer awareness regarding environmental ramifications, signifying the heightened importance of sustainability considerations in decision-making paradigms. A dedicated section is included to explain the benefits of sustainable agriculture to persuade individuals effectively. The findings highlight the complexity of individual beliefs and contextual dynamics, all of which exert significant influence on consumer behavior towards sustainable agriculture.